seo local

Local SEO – The question everyone needs answered

We’ve spoken about how important it is to set a client’s expectations regarding local SEO efforts and if you took all of that in you should have gotten not just the meeting, but also the job. You have landed your client, now you need to deliver even more than what you promised.

Moz has shown us his study on Local Search Rankings and Google has gone so far as admitting that there are three ranking factors that means anything. These are content, links and if RankBrain does anything, that too. Apart from that, uniquely, amazing content and links to sites that better informs are equally important to your client’s sites.
How it’s done differs from client to client and depends on the niche you are working with. What if you have various clients with the same niche? How do you handle each company’s SEO uniquely? Even coming up with content for vastly different niches are a tricky job.
Figuring this out comes down to one question: ‘Why does your client deserve to be in the number one spot?’ They all think they are good enough to be there, now you figure out, what is it that will put them there?

Exceptional answer = exceptional content

When you are based where the client is, the easiest way to figure it out will be to ask around. If not, the client should provide you with a clear answer. Do not fall for the programmed in answer about them being better or having better customer care and service. Hammer them for a usable answer. Getting the right kind of answer will mean the difference between having an easy job and working ten times harder to succeed in the project.

A detailed answer would give you more to work with and coming up with content unique to your client would be a synch for obvious reasons. Writing content for a home page with all the info in front of you is a breeze while Product and service pages can be properly detailed with the same details you obtained. Info for the Location page should then also be right at your fingertips.

Exceptional answer = exceptional links

If the answer is given with all relevant info, you will know where to go and search for the company as you will know where in the community your client got involved and that, obviously would become your first stops, building links to the pages that your client was named on to show a sense of community and caring. Your answer can be milked for an array of link prospects. They will be unique and local and will have a definite effect on the visibility of the site and it wouldn’t seem like such a chore.

Exceptional answer = exceptional delivery

A lot of in house SEOs or SEO agencies have a uniform approach to every client. When you ask this question and push the client for a properly detailed answer, your client is sure to notice your care and devotion. They expect to be involved themselves and that they have to invest of themselves in the project. This lays the base for a happy client at the end of the process.

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seo bmw

SEO worst stories

Search engine optimization commonly known as SEO has gained popularity in online marketing. Though SEO has a reputation of being reliable, it is not free from bad things. Have you ever made progress in SEO campaign and suddenly the rankings drops without warning? Many people have horror stories about bad things happening to them during SEO campaign. Luckily, such stories have some things in common, and they are preventable if you know the main causes. Some of the prominent companies have also experienced sad SEO stories. Here are examples of SEO horror stories that have happened to major entrepreneurs and brands in the world.

#1. BMW Uses Doorway Pages

In some years back, BMW used unnatural ways to attract links. It was the first time that BMW was reported to use doorway pages- a redirect specifically designed for search engines. This was considered as a black-hat SEO tactics. However, this technique became more common in 2006, and the search engine did not enforce strict guidelines on the issue. Although the tactic did not make BMW more visible, they got number one ranking for generic keywords. When Google found out the BMW trick, they quickly penalized the site, and the authority domain was brought down to knees.

Lesson learnt

The doorways pages created to inflate your rankings will end up bringing you down in the end. Using this trick may temporarily boost your rankings, but Google will soon find you. In this case, Google will set you back with the algorithmic or manual penalty. This will severely hurt your domain and, sometimes, it can be impossible to recover from it.

#2. Toys R Us Failure to include 301 redirects in their old site led to crashes in search results

This is another major brand that has an SEO horror story. Whether Toys R Us action was deliberate on not, their million dollars investment purchase was not spared. Toys R Us wanted to build their online empire, so they decided to purchase the Toys.com domain in 2010. The giant company became a victim to Google penalty by failing to make a smooth transition. Toys R Us launched a new website without taking into account the use of 301 redirects in their old website. Building a new domain authority without setting up 301 redirects made Toys R Us go back many years of the progress.

In that case, Google re-indexed the website and denying the rights of the previous site. For Toys R Us, This was an ultimate setback that significantly brought down the value of their investment.

Lesson Learnt

Toys R Us did not use the black-hat tactic, and they had no intention of boosting rankings like BMW. This was just a natural mistake that set them back many years. This is a great lesson for those who want to set up new domains for their site. In this case, you should be careful whenever upgrading your domain to ensure that your old site’s assets are transferred correctly.

Conclusion

The lessons learned from Toys R Us and BMW is precious to any company who want to involve itself in SEO campaign. Whether your mistakes are deliberate or not, Google will penalize you heavily.

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seo strategy

Keywords for Boosting SEO Strategy

Keywords does form essential aspect of SEO campaign from the placement on the website to the usage of the same for getting links. It is essential for you to know which are the terms to be targeted so that you can get better results. If you are finding the right terms then you can really make use of the finest kind of the success. It is good for getting the best results so that you can get huge flop. Defining and categorizing the keywords can help in outreaching and building the community online. Both of this should be essential for getting relevant traffic to the website. There are so man thoughts related with the types of the keywords we should be making use in the website. Here are 7 different kinds of the keywords you should be familiar with.

Market Defining

These are the keywords that include the phrases and terms used by the target audiences when they are refereeing to the niche in which your business is a part of. These are the phrases which are usually generic and very broad. These qualities make these keywords much harder for getting good ranks compared to that of others. They are also very important for any websites. These are the keywords which have a prime role for optimizing your page. Following the best practices in SEO, you can add the terms that come sunder this throughout the whole website site pages. These are also much helpful keywords which can help in starting with the content creation. Framing these kinds of the keywords within the broader questions can easily help you in developing content for your blog or websites. When you are dealing with link acquisition, these keywords can be used for prospect for the link or even for the opportunities of community building. Manual link building is something that works better eve though it is not appealing.

Customer Defining

These are the keywords which are made used by the customers for defining themselves. You should know how your customers call them or how the group of your customers can be referred as. These are the kinds of the keywords which are important as they can help in discovering others which are related with the target audience. There are chances for some of these to relate directly with the customer base. Others may actually be part of a niche that is similar to it. These keywords can provide you better insight into how the audience may be speaking. SEO is much involved with connection rather than search. These keywords help you in connecting well with the ones who are in need of making use of your product or services.

Product Keywords

These are the keywords which can easily describe what exactly you are selling. When you are listing as well as researching these terms you should be specific. If you are selling computers, you can even make use of the popular brads so that you can get better traffic. In many of the niches, you may be finding the smaller segment that is much devoted for the niche. With such kind of the segments, you can find products which are much likely for providing you with better results. Product keywords can be really much good for you to use on the website and can even start in pointing for creating the content that is targeted for the blog. Be very sure that you spare adequate time for finding more about the same so that you may get very appealing results out of the same.

Industry Thought Leaders

Competing company names may be much useful for uncovering the way other report or treat the companies which are similar to that of yours. These are the terms which are similar to the leaders who are part of the industry and will not be useful for the optimization of website. Usage of competing company names can be much useful so that you can easily see who is covered in the competition in news on blogs and forums. It is possible for digging to the reviews so that you can get much better idea on what you are against to it.

Related Vertical Keywords

These are the terms that are there within the targeted segment ecosystem. These are the terms which can range between suppliers to the customer industries. These terms should be having a better connection with primary audience. These are the terms which are much helpful for unveiling many of the new opportunities and also can be of greater help in building a community that comprises of people of very similar mentality. These keywords can even be much useful for cross pollinating the link outreach and also the efforts for community building. When you tap the closely related niches, it is possible for expanding the message for others who may actually be much interested but may also know much related with you. This is the new information that can be useful for creating content that are helpful and also space for easily bringing two of the communities together.

Geotargeted Keywords

These are the keywords which are much useful for local rankings. As per whatever Google has revealed, 50 percentage of the consumers who have conducted local search on the smartphones visited the stored within one day and 34 percentage could do in the similar way who have used tablet or computer. Defining the geotargeted keywords are going to help in targeting the local prospects, events and groups. Local SEO is really a powerful method used for growing the reach and influencing the backyard. You just need to stick to the city or town of yours when you are researching on the geotargeted terms.

When it comes to find organize and use keywords, the best advice sis that you should be patient and keep on searching. If you are searching and investigating more, it can help you in uncovering much useful keywords to be used on your blog or website.

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