6 tips for working in the technology industry

The job market of the tech industry is changing and this change is mainly attributed to the developments in artificial intelligence. Although the wide perception is that these developments, especially in the field of machine learning are leading to a loss of jobs, this is, in fact, not true. Not only are these new technological advancements creating more jobs, they are also improving customer service and sales.
To stay relevant in the tech industry, executives have to excel in any of the latest technologies like blockchain, machine learning, virtual reality, internet of things and artificial intelligence. With the advent of these technologies, professionals are required to expand their knowledge base and incorporate them into their businesses. Tech executives need to keep up with the speed at which these technologies are evolving and this speed is increasing rapidly. This has also made it difficult for professionals to keep up with the changes and do their job well.

Here are a few tips for tech executives to follow so that they can be successful in today’s world.

1. Real Value:

More often than not, in the tech industry, people only talk the talk and no one really walks the walk. It is not enough to just be excited about a technology and discuss it, you also need to evaluate the real value of the technology to their business. Take the example of blockchain technology. It is perhaps the most discussed new technology. But just because it is new doesn’t imply that it is useful to the organization. Every technology should be evaluated for the value it can add to the organisation. Executives should not get carried away by something just because it is the latest trend.
2. Innovate Fast:
In today’s world, information and knowledge are not limited to any particular group. The power of fast and easily available internet along with 3D printing, open online courses from the top universities and the fact that many of the latest advances can be implemented easily using its open-source code has sped up the innovation process. The same information is available to many different people and therefore, it has become important to innovate at an accelerated pace. Executives unable to keep up with the pace will find themselves becoming irrelevant.
3. Global Ideas:
Tech professionals are no longer limited geographically. Any idea that you come up with has to be relevant globally. The best way to foster creativity is to ensure that the people around you think differently than you. A group of like-minded people will have fewer arguments, but they will also have lesser creativity. On the other hand, a group that is constantly challenging each other will come up with new ideas faster despite the friction in the group. Although everyone may not agree with you, if you have a strong intuition about something, then trust that feeling and see that it through.
4. Compatible and Experienced Team:
A team will always consist of people with different ideas and viewpoints. But it is crucial to the success of the organisation that they are also compatible and can work well with each other. In addition to this, some of the senior positions in the organization must be occupied by experienced professionals who can guide the organization well. A good work-life balance is also equally important for the employees and this should be established from the beginning itself.
5. Think Aggressively, Apply Creatively:
The motto, think aggressively and apply creatively is very important for technology teams within the organisation that is transitioning into a business revenue model from a “lights on” model. The IT department is not just responsible for ensuring that the infrastructure and systems work properly and are secure. They are also responsible for implementing the relevant technologies to the company creatively.
6. Platforms:
Focus on buying platforms instead of buying products. Platforms are constantly evolving and be used in many different ways whereas products do not evolve and are static. It is always better to have something that adapts instead of something that never changes.

Production enterprise IT solutions

Production enterprise IT solutions is a basic foundation of any profitable business. The inventory network is the procedure by which a client is eventually given the goods they require. The chain reaches out from the initial generation all the way down to the final sales point and the smallest wrinkle inside that chain can have a disastrous impact on the final product. The chain is made of different connections and the association that keeps them all bound together is information.

With information playing such an important part in this procedure, it should not shock anyone that a gifted IT master would be a major asset as well. As the individual who maintains this safe stream of information, it is up to the enterprise IT solutions to guarantee that business is running easily and each connection of that chain is communicating with the other to get the goods to their endpoint.

Organizations can utilize innovation in various ways during the time spent production network management. From utilizing PC programs in the manufacture of goods to utilizing various web marketing methods to maintaining appropriate electronic communication with clients, innovation is a vital component and one that many entrepreneurs and representatives are not always as familiar with as they ought to be.

That’s the place you come in as an enterprise IT solutions. You can offer an extensive variety of administrations, including counseling, data passage, PC maintenance, technical support, and marketing assistance that organizations require on the off chance that they want to be effective.

It may be cost and time restrictive for a business to attempt and handle these areas themselves, so regularly they are more than willing to outsource with a specific end goal to get the assistance they require. You can position yourself as the ideal answer for their concern.

An important advice from tech help specialists to all online PC clients is to install good anti-infection programs. Such software programs shield your personal PC from malicious threats as ruined software programs and online piracy of data. Thus, once you purchase your PC, one thing that you ought to do is to shield your personal PC from such malicious threats. Tech enables specialists to propose you as an online PC client to make beyond any doubt that your PC has a good anti-infection securities loaded.

In the event that you want to find out about the security of your PC from malicious internet hacking activities, for example, spyware and malware, for what reason not visit a good information innovation gathering at the present time for technical help assistance. Such technical help assistance would enable you in making your online use to secure from online piracy of your confidential data and character.

Your free online information innovation gathering would help you stuck in an unfortunate situation shooting steps that you have to carry immediately in case of such spyware invasion. As you first observe indications of something strange, start checking for malicious software. Once such spyware invades your PC, you will immediately observe additional web programs with advertisements that may be irrelevant for then web utilize. Such stuff may not have anything at all to do with what you are searching or doing on the web.

The primary thing that tech enable specialists to ask you to do immediately is to run a framework reestablish. When you do this, your personal PC settings come back to a period that is set before spyware invasion. For security reasons, spyware programs are regularly downloaded in a place that is not quite the same as the framework reestablish itself. Presently as you reboot your PC, all such outside programs will be evacuated.

And monitoring your part in inventory network management not just encourages you, it causes them as well because you can then package your administrations with a specific end goal to maximize their advantage to potential customers. This won’t just enable you to market yourself as an enterprise IT solutions all the more adequately, it can also help you to communicate better with your customers, allowing them to perceive the value of contracting you for their information innovation needs.

When you are on board with a business, you can then put your abilities to good use to help keep the stream of information going easily, for the good of both the business and their clients. You can utilize such ideas as social media, blogging, website composition and video creation to get the customer’s message across or guarantee that their internal PC framework is working optimally to deliver the coveted outcomes.

Any way you take a gander at it, it’s all about keeping those connections bolted together through the best possible utilization of information and innovation. This is the center of inventory network management in today’s technological age and it is unequivocally why the IT master is such a looked for after ware.

Value And Minimize Maintenance Cost With Information Technology Services

The technology works best when it optimises business processes. It should enhance the way organisations function by saving costs, streamlining procedures, assisting staff and delivering other quantifiable benefits that improve operations. Ensuring that any company gets the best from technology relies on informed and proactive IT staff or their liaison with an external specialist.

Underperforming systems, software and platforms will impact the business bottom line and staff morale too. Frustration due to unavailable or slow IT can quickly build up and create plenty of unwanted attention on the team responsible for it. Working with specialist IT team is a great way of ensuring that things run smoothly, including maximising uptime and optimising load.

Intellect IT is one such company. Melbourne based they offer a wide range of services to ensure corporates get the best from their technology investments. Key to this is their vendor agnostic advice, which ensures that clients receive true recommendations that match their requirements, rather than biased responses driven by financial bonuses from suppliers. They maintain a comprehensive relationship with some of the best names in the industry and select from a great range of products on the market.

Whether it’s an evaluation of existing systems or the maintenance of new ones, Intellect IT removals can deliver the appropriate level of support a business requires. This may be the complete bells and whistles of an end to end proactive monitoring or just focusing on one aspect. Their experienced consultants provide common sense advice in plain English and ensure that the budget is adhered to. All great partnerships rely on open communication and honest feedback; their dedicated Account Managers ensure that the line is always open and build a solid relationship with clients.

As well as managing the here and now, an effective IT strategy also plans for the future. A scalable model is devised which aims to delineate a clear pathway for upgrades and expansion. IT budgets are always under pressure, so ensuring that hardware and software costs do not spiral is key to getting sign off from senior management. All parts of the business should be involved to ensure that complete business growth is taken into account and technology requirements are understood.

If, for example, new sites are anticipated then additional hardware and networking components will need to be factored in. Mobile working for staff may be another consideration, and the variety of devices in use presents its difficulties. As always, security is paramount, and with the growing trend in cyber-attacks, it is of utmost importance that all organisations ensure that the solution they select is adequate for their risk profile.The frequency of malicious activity and the complexity of the challenges call for a sophisticated line of defence to ensure business assets are protected.

A key piece to the puzzle of building a robust, future-proof and safe business IT solution is taking specialist advice when needed. Selecting reputable Information Technology providers that take the time to understand how a business will be able to make specific recommendations to its benefit.

In today’s IT-friendly world, an online/remote Computer Support Services is a blessing. This service not only saves your time, effort and money but relieves one the tedious tasks of bringing entire machine to repair shop and wait for days to get it repaired. IT companies offer online/remote services for spyware and viral removal, tuning up of systems and other IT related issues. Online computer support services offer an instant solution to fix your computer issues quickly. Technician offers step-by-step guidance to fix computer issues remotely. So, flourish your company in the online global business market with specialized IT solution packages.

5 important tips to up your 2017 Retail Marketing

It’s during the holidays where a majority of business are at their peak mainly because most people are free from the normal engagements. However, given the ever-changing dynamics globally, it’s essential that business tap on the potential that the emerging trends present. This article will take you through 5 important tips to up your 2017 retail holiday marketing.

1. Use the Social Media Properly.

Social media is one sector that is gradually transforming a lot of business globally. A majority of internet users today spend the better part of the surfing experience on popular social media platforms like Facebook, Twitter, Instagram, and Youtube. It’s therefore upon you as an entrepreneur to use all the available options to tap into the potential vested therein. Luckily, you do not have to be a social media expert for you to implement the various social media marketing techniques, you only need to utilize the available marketing tools to your advantage. Apart from that, you will need to creative and innovative to make sure that you not only gain followers but you also retain them. Luckily, there is a wide range of options that you can utilize for you to gain as many followers as possible and also to make sure that your post attracts massive reactions.

2. Give Promotions.

With this ever-growing competition, it’s upon the business owner to ensure that they use any legal means to lure as many customers to buy their retail goods and services. Providing promotions is one of the best and irresistible way to win more customers from your worthy competitors. One of the common ways to go about these is by donating some additional products once a customer buys a particular commodity. Another technique that you may come in handy in winning more customers during you 2017 retail holiday marketing includes giving bonuses and gifts depending on the amount of money a customer spends on your goods and services.

3. Create Holiday- Specific Content.

One of the many things that a serious entrepreneur has today for them to remain relevant in the market is changing with the changing dynamics to accommodate the current trends. The same applies to this 2017 retail holiday marketing, you need to change the content on your website to embrace the holiday spirit. You may, therefore, need to add some holiday-related videos, photos, offers, themes, decorations just to name a few. Let your customer feel that holiday mode immediately they get to your site.

4. Video Marketing.

The use of video to market is one of the 2017 trends in retail marketing. This can partly be attributed to social media and partly to the rapidly growing technology that has made it possible to have quality tools that you use to create and edit a quality video. Video marketing is particularly preferred today for two main reasons, one it allows the market to use three aspects of marketing at once( audio, pictures, and writing) and secondly it’s the best for products and services that may need some illustrations/description.

5. Holiday Landing Page.

As earlier mentioned, when a customer gets to your website, make sure that they not only see but also feel the holiday. Make sure that the first impression that they get is that we are in holiday mode and that they need to take advantage of those available offers before the holiday over. Make sure that they gifts or bonuses you offer are all intended to make the holiday more lively and awesome for your esteem customers. The writing, the photos, videos and the theme on that landing page should all be holiday mode. Remember that these holidays come once in a while, make sure that both you and your customer enjoy when it lasts!

The Search Engine Strategies That You Need To Use For Maximum Traffic

When you have created your website, you need it to visible and rank among the top so that you can be able to breach by many people. The search engines take you through the process, and you have to get the most of out of the search engines, but you need to speak their language because they do not understand how pretty your website is built or how much pain you went through to build it.

Use the appropriate keywords

One of the appropriate SEO optimization strategies to employ is the use of the relevant keywords. You have to spread them well in your text naturally including their synonyms to make sure you deliver your message. A good example would be a website about the blinds where the keywords would be such words as window dressings, plantation blinds, roller blinds, Venetian blinds, and window coverings. You also need to use some of the keywords in your article title and to balance, but you should be keen not to overdo it to avoid spammy article.

Create concise and shareable content

For all successful websites, they know that the content they use is the king, even professional web developers would tell you the same, SEO service providers will also advise you the same thing. It is one the one thing that you have to keep in your mind before adding or removing any content in your website. People who browse come to the internet for the content they need, if they happen to visit your website and find nothing related to what they want, they will leave your website for another source. It is, therefore, necessary to have your website with relevant content as the users will be happy to visit your website and even share with their friends thus increasing your ranks. If you are not able to achieve this on your own, you should hire the services of an SEO optimization firm who can lay out a good content on what you provide.

The of Use image descriptions

Images play an important role in improving you’re the experience of your visitors to your website. The images improve the appearance of your website as many users specifically search for images. If you have images with informative and succinct descriptions, then this will help you a lot in improving your traffic. Google also uses this to identify what your website is all about and using the appropriate keywords; the search engine giant uses the images you have used to determine how good your website is.

linking your web pages

The user experience is vital to the search engines, and they determine this by looking at your website navigation. You need to use 3-4 internal links on every page of your site and make sure they carefully and naturally incorporated. Avoid placing many links at the footer as Google may penalize you for this. Ensure that the anchor text is relevant to your topic. A good example of an anchor text for a website about engine maintenance would find out more about engine maintenance but avoid words such as click here and avoid using irrelevant anchor text to try tricking users or Google as by the end you will be identified and lose visitors to your website.

Everything You Need To Know About The 3 Levels of IT Support System

Is an IT expert still in need in today’s working environment? This is a question that most companies are not able to apprehend. An IT expert plays a very important role in the business market. You may already be aware that IT is a very broad subject and there’s a lot of different technologies, and tools that requires different IT experts to work on. So, before you decide on which expert is best suited for you, here is what you need to know about the 3 levels of IT support system.

Level 1 IT Support

This is an ideal option for a steady-state business. The main role of this expert is to ensure that any issue outlined by the customer is dealt with accordingly. They handle and document all the incoming requests and the incident coming from the customer. They own the ticket throughout its life-cycle and they try to capture all the relevant information as possible to provide the best solution to the customer. Our team at TNSC IT support, will answer all incoming phone calls and handle them in accordance with client specific call scripts. Their next step is to analyse the issue or the request and assign them to the relevant functional team as for the assignment matrix.

Troubleshooting the application problem is necessary as per available process. Therefore, we learn the implement and document new technologies, tools, processes and policies to provide the best support to the customer. A proper level 1 IT support needs to be very patient to listen to the customer. They are very open-minded to learn. They are the first point of contact for the customer.

Level 2 IT Support

The daily job of a level 2 IT expert is to provide technical desktop support to their end users of their clients. Additionally, to the support they provide to the end users by phone chat or email, they also have extra tasks such as helping and training the services agents to improve their skills and knowledge, updating the knowledge base, coordinating and sharing with other domains such as the network or data centre team. In TNSC IT support, we work in transition projects and we can even travel for project work on site. They provide IT support to ensure that everything runs smoothly. When looking for this provider, it’s important to ask them some few questions

-How often do operations get disrupted because of IT issues?

-How qualified the staff is?

-How the IT firm is helping their organization in ensuring they are in-line with the latest technology trends?

It Support Level 3.

This is where business results come to place. The roles of a level 3 IT expert is to ensure that your systems are good and functional. He/she will take a proactive approach to the customer’s support. Apart from that, they will also take into account how the latest technology can be able to measurable enhance the success of your organization/business. There’s only few IT firms that offers this level, since most companies are only after level 1 and level 2 IT support experts. This doesn’t mean you shouldn’t hire them as they also play a major role in your company.


Choosing an IT expert can be a daunting task to many, but this simple breakdown will help you to narrow down your focus, and be able to settle on the right option for you and your company.

Improve Your Brand with these 5 Digital Marketing Ideas

The number of business owners using digital marketing to advertise and sell their brands is increasing by the day. And, while there are many trends available for use, you need to choose your digital marketing avenues carefully depending on your goals and objectives to achieve the best results. Here are five digital marketing ideas you could use to improve your brand.

1. Consider Ephemeral Content.
This refers to content that appears for a given period after which it disappears. A lot of people (who could be potential customers) are using this feature on Snapchat and Instagram Stories. Many business owners will not welcome this idea, but you are looking to sell your brand, and you should take it right to where your clients are.

Among the advantages of using ephemeral content is that suitable for spontaneous, casual, small content which means you need not spend a lot of time in the designing, filming and editing content that will end appearing too formal and overly edited. While on it, you should relay the human qualities of your brands.

In case you have a brand that is new to ephemeral posts, consider beginning with some behind-the scenes videos or gifs, snippets from events, and brand announcement teasers.

2. Invest in Live Streaming.
Some social media networks have launched the live streaming feature. In 2016, Facebook launched theirs, Facebook Live, which allows marketers and their brands to interact with online users in real time. Twitter also upped their game by providing their users the ability to stream live, directly from the Twitter App without necessarily using Periscope. These two social networks have made live streaming easier and faster.

Here are some realistic content ideas you can use for your brand in case you are new to live streaming;
• Use how-tos to teach the users the possible ways to use your products or maximize the utilization of the particular products.• Broadcast events your brand is taking part in or hosting so that it is accessible to anyone.• Invite brand experts and host a question and answer session. Sourcing questions from the audience will enhance engagement.• Demonstrate to the users new skills relevant to your brand.• Taking users behind the scenes at exclusive events will offer them a glimpse of what is usually not seen by them.

3. Use personalization and content innovation.
Investing in content marketing is very important as you probably already know. This year, content marketing is going to be even more important. However, the most important thing to know is that many more marketers are creating fascinating and competitive new content. Therefore, the market is getting a lot more crowded, and it requires you to up your game for you to stand out.
Content innovation is one to stand out. It goes beyond maintaining an active blog. You need to create exciting and fresh content. Creating experiences and messages tailored to specific audiences and individuals will result in greater appeal and resonance.

4. Snapchat advertising.
Do you want to broaden you ad buys across various platforms? The two big advertising innovations rolled out by Snapchat in 2016 are worth trying. However, Snapchat ads are not for every brand. They skew younger than most other social platforms. Besides, they are best for some worth playful content. While this is the case, there are great advertising opportunities for brands fitting the bill.

5. Influencer marketing can help.
Data from eMarketer show that the popularity of influencer marketing is rising by the day. In 2016 alone, brands spent around $570 million doing influencer marketing on Instagram alone. How about you start considering influencer marketing as a means of getting that word of mouth online. This is the case, because, influencers are not actual friends with whoever following them online, but they have the same or nearly the same influence as real friends would.
Influencers are trusted trendsetters and thought leaders. Their followers usually respect their recommendations as they look up to them. Therefore, partnering with an influencer good at their job can be an excellent way to improve your brand.

4 tips how on to use social media in insurance company

When it comes to target marketing, paid social media advertising offers managers with a unique level of expertise that most conventional media channels cannot. In fact, this type of marketing tool is ideal for niche insurers who would like to target a specific clientele. This is because social media platforms like Twitter, Facebook, SnapChat, Instagram, and LinkedIn can all provide crucial data such as likes, gender information, location, and age that can be used for target marketing.

4 essential tips to get your insurance company going using social media advertising

Identify who your customers
Regardless of which kind of insurer you are, it is essential that you learn or understand who your customer really is and where they are. For instance, if you are trying to capture a wide market segment consisting of largely young people, then it is more than likely that social media channels like Facebook and Instagram would yield the best results for your business. In case you are hoping for an older demographic, then such channels may not be as effective.

The most ideal way for getting to know who your customers are is to go through the data gained from tools such as Google analytics, third party research reports, and social media algorithms.

Have a goal
When drafting your social media advertising strategy, it is important that you be clear about what you are requesting potential customers to do. This could be in terms of clicks on your website to filling out forms for insurance purposes. Regardless of what your request is, the main objective is to pin down what the goal of your social media advertising campaign is. Also, remember to put in place a proper and relevant call to action.

Alternate your ads
Just like with radio and TV, people often find it irritating when they keep on seeing the same ads over and over again on all of their social media channels. As a result, it is always wise that you try to rotate them as much as you can. This can even be achieved by simply implementing a bit of creativity and unique messaging so that your posts do not go stale. Remember, if your customers get bored, they may end up dismissing all of your posts regardless of how important they may be.


Take note of your goals and expected outcomes
ROI is quite critical when it comes to the data oriented world. Therefore, it is important for you to be able to measure your goals and expected outcomes. The good thing is that most of the social media platforms come equipped with tools that can assist you with keeping track of your goals. For those that don’t offer these kinds of features, make sure you know what data can actually be measured so that you can commit to achieving your goals.

Despite the fact that social media advertising is one of the newest steps in the marketing evolution process, it still works within the confines or principles of basic marketing strategies. This means that your audience still has to be at the right location, at the right time, and you have to offer the right price in order for it to work.

How a bank will employ the developer in the future

In case you’re applying for graduate innovation work at investment bank now, you’ve likely been made a request fordoing a coding test interview. Assuming this is the case, you’ve likely been coordinated to HackerRank. Established four years back by Indian engineers at Amazon and IBM, it’s turning into a major brute on the bank enlisting circuit.

There’s been an immense surge of enthusiasm from financial services customers, says Vivek Ravisankar, HackerRanks co-founder and CEO. It started getting in 2015 and has gathered gathering pace. Money related administrations are currently our greatest customer segment, on a standard with innovation and web organizations in the Bay zone.

HackerRank isn’t the main coding site competing for money related administrations custom. Be that as it may, HackerRanks customer list is a declaration to its prominence in money related administrations. Bank of America, BNY Mellon, Bloomberg, Morgan Stanley, Goldman Sachs and Deutsche Bank are joined. At Goldman Sachs, the advancement graduate enlistment process has created with the objective that applicants segue reliably from a HackerRank coding test to a Hirevue modernized meet and simply get the chance to see a veritable individual if they motivate in both.

What would applicants be able to anticipate from banks HackerRank challenges? Goldman’s inquiries for the 2016 graduate enlisting round were supposedly basic, including string control and dynamic programming (taking care of a mind boggling issue by separating it into an accumulation of easier sub-issues). Ravisankar concurs that West Coast innovation firms posture, further, algorithmic difficulties than banks, yet says banks are advancing toward certifiable issues. A half year back, you may have been made a request to devise a calculation that could sort an arrangement of 100 numbers in the climbing request. Presently will probably be made a request to distinguish and disconnect tricky exchanges.

You can endeavour banks HackerRank challenges without training, however, you don’t need to. 30% of individuals sharing of organization particular challenges of coding on the site as of now have a place with its group of 2.5m engineers. This people group contends to comprehend non-specific difficulties, to accomplish identifications and win the place on HackerRanks pioneer sheets. HackerRank is a place for anybody to go along and unravel challenges for the sake of entertainment, says Ravishankar. You can be unknown, or you can act naturally. Were a place for individuals to learn and enhance their coding aptitudes.
Ravisankar says the group is HackerRanks greatest quality. In the future, he thinks banks will filter out coders more experienced there: The people group is the place organizations can distinguish individuals who’ve had their abilities approved. On the off chance that a customer makes a request to interface with you, you’ll have the capacity to transfer your profile. As the site advances, Ravisankar says fund firms are as of now captivating it for something beyond their lesser innovation contracting. Nor do HackerRanks goals stop with build distinguishing proof. The organization needs to possess the entire employing process. Two years back, it propelled an advanced talking stage, CodePair, which can possibly render up close and personal specialized meetings outdated. The blend of an internet coding problem and web based coding meeting gives banks a vastly improved flag about the best individuals to contract. HackerRank may turn into the business standard.

Furthermore, on the off chance that you don’t pass the test? Are your fantasies of joining the Morgan Stanley broken at the primary obstacle? Organizations have diverse necessities, says Ravisankar. In any case, most will give you a chance to retake following a half year.

Tips for Keeping off Malicious Attacks from Apps Such as Cloak and Dagger

In case Cloak and Dagger fell into the wrong hands, it can be used to launch massive attacks before any publisher, such as Google, shuts it down. If that happened, the potential damage from the attack would be a clear indication of how lethal those corrupted and vicious bogus applications can be.


Precaution against Malware Loaded Apps 

In the past, such apps that were loaded with malware were only limited to unofficial sites and portals, which were only frequented by web surfers who have removed the safety restrictions of their devices by cracking them with the aim of accessing additional functions. Other users who could use such sources are those who live in a certain region where the access to the apps have not yet been launched or will be launched. The latter case was very common summer smash last year with Pokémon Go.

As a precautionary measure against such malicious attacks, developers and publishers are strict with their users about keeping their devices within the proper security settings. They are also strict about users sticking with trusted and approved app stores.

However, in recent years, these precautions seem to be failing and the walled garden seems to be crumbling. It started with Cloak and Dagger that could be used to exploit apps creating tension among users. The worst news is the fact it is not the only case and since then, there had been several other cracks appearing for some time now. A good example is the malware YiSpecter that was discovered in 2015 and had been hiding in Apple App Store in Taiwan and China for over 10 months.


How Malicious Apps Corrupted the Trusted Ones

• Hijacking a Brand

For a malicious app to crack through the walled garden, it is only a portion of the victory for the attacker, as he needs to get victims to download them. The criminals need to package the payload in a generic mobile game or fitness in order to trap people. To do this, they hijack a well-known brand and hence able to hit as many victims as possible. Once again, Pokémon Go is a suitable example where several apps claimed to offer guides for the malware harboring malware.

• Republishing a Fully Functional App

Criminals also corrupt apps by republishing most popular apps by releasing corrupted version. Additionally, although this method is time-consuming, it is even more dangerous than the first one. In this case, the attacker breaks into an apps security system and accesses its binary code. The most vulnerable are the mobile apps that get out of the developer’s hands the moment they are published. This makes it easy for attackers to take them into a sandbox mode, hit them with several attacks until they manage to crack their security system.

According to a research done by Arxans, it was revealed that most apps lack binary protection and this includes most of the top financial mobile apps. Once the criminal accesses the binary code, he can change the way it works. Then he can remove security codes and restrictions. Finally, he can load it with malware that targets the device or other installed apps.

At this point, the attacker has the capability of developing a clone app that hides the malware code. Then, he republishes the app and if the malicious code is as sneaky as Cloak and Dagger, then it can easily appear on authorized app stores. Republishing apps can also be done on OS portals as it happened in May where HandBrake, an open source video app was hit by a copy hiding malware. Panic, an app developer also suffered attacks on several of its apps.


Security Precautions 

The only way to take control of app security is if developers could take note of malicious apps developers in addition to accepting that they can no longer rely entirely on walled garden app stores to protect their clients from attacks. They should take a step further and develop measures to protect their code.

A good mobile app Agency London would suggest deploying the binary code with code obfuscation technique in conjunction with debugger detection measures. Obfuscation surprises the attackers who manage to break the app with a jumble nonsensical code making it hard for him to identify the encryption keys or any other important data that will help in remaking the app.

Meanwhile, debugger detection will detect when the app has been opened in sandbox environment other than a real device. If the app further contains security checksum, it will refuse to open and even alert the developer about the possibility of tampering.

Taking such responsibility on the security of their apps is the only sure way to assure users of protection from attacks. Although this does not stop attackers from creating harmful apps that try to work around the stringent security measures by the app stores, it can create a hard time for them to deploy successful attacks.