How Google Page Rank Works - PageRankTM,
a system for ranking web pages developed by Google.
It relies on the uniquely democratic nature of the web
by using its vast link structure as an indicator of
an individual page's value. In essence, Google interprets
a link from page A to page B as a vote, by page A, for
page B. But, Google looks at more than the sheer volume
of votes, or links a page receives; it also analyzes
the page that casts the vote. Votes cast by pages that
are themselves "important" weigh more heavily
and help to make other pages "important".
Important, high-quality sites receive a higher PageRank,
which Google remembers each time it conducts a search.
Of course, important pages mean nothing to you if they
don't match your query. So, Google combines PageRank
with sophisticated text-matching techniques to find
pages that are both important and relevant to your search.
Google goes far beyond the number of times a term appears
on a page and examines all aspects of the page's content
(and the content of the pages linking to it) to determine
if it's a good match for your query. Google's complex,
automated methods make human tampering with our results
extremely difficult. And though we do run relevant ads
above and next to our results, Google does not sell
placement within the results themselves (i.e., no one
can buy a higher PageRank).
What Is A Reciprocal Link - Reciprocal linking is a
process where two websites agree to exchange links with
each other, by placing links on their websites to the
other site. Reciprocal links are very important for
getting a good search engine position. Exchanging links
with other websites increases website's link popularity.
What Is Link Popularity - Link popularity is a ranking
algorithm that most search engines use to determine
a website's ranking in that search engine's results.
Link popularity is determined by the number of sites
that are linking to your website, and the link popularity
rating of those linking websites. Websites with higher
link popularity will appear in the results of many search
engines that use link popularity to determine rankings.
