Consumer: When consumers are considering buying digital electronics
products, their decisions are significantly influenced by four
hopes and four fears. The hopes center on utility and pleasure,
and the fears focus on difficulties in making the decisions and
efficiency issues. Source: Ziff Davis DigitalLife Monitor Small
Business: In the past year, 69% of small companies purchased peripherals
and 40% made network/storage/infrastructure purchases.
Source: Ziff Davis Technology Buying Process Study. Digital Gamers
- Digital gaming enthusiasts are well-employed, active consumers
with higher than average incomes. They also are active buyers
of a wide range of digital electronics products. Gamers are attracted
to digital technologies that encourage content sharing between
computers, video games and other electronics such as cell phones.
Sources: The Ziff Davis Digital Gaming in America Study; Ziff
Davis DigitalLife Monitor. Michael J. Miller's Tech Topics for
Marketers - Technology at the Winter Olympics - Through sponsorships,
businesses have long used the Olympics to promote their products.
Considering the importance of and reliance on fully functional
technology, the Olympics provide a unique marketing opportunity
for technology vendors to showcase their products to a global
audience. |
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