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There are a wealth of search
engine optimization tips available free on the web to assist
internet marketers in improving their page rank. Beware! Many
of them are outdated and can destroy your carefully cultivated
ranking. When you are reading information on how to make your
site more search friendly, always check the date it was posted.
It is important to remember that the entire history of the internet
as the average person has experienced it spans only a decade or
so. Because of the amazing collective memory of the internet,
a lot of old info is still floating around.
We've come a long way in that time - especially in terms of how
information on the internet is indexed, or as you think of it,
how your website's search engine ranking is determined. All ideas
to getting a higher search ranking have a lifespan. At first they
may be wildly successful, pulling in traffic by playing to flaws
in the search engines' logic. When the technique becomes common
enough, the search engine programmers use SEO
services, take note and adjust their algorithms.
Back in the distant, foggy past (1996 or so) that process could
take quite a while and thus the “trick” would stay
useful. Nowadays the window between discovery of an exploit and
correction by the search engines is much smaller. What's more,
the search engines have become vindictive and may very well ban
you for using the wrong method of getting traffic. If you rely
on Google and other engines for your livelihood, that could spell
complete disaster!
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