5 important tips to up your 2017 Retail Marketing

It’s during the holidays where a majority of business are at their peak mainly because most people are free from the normal engagements. However, given the ever-changing dynamics globally, it’s essential that business tap on the potential that the emerging trends present. This article will take you through 5 important tips to up your 2017 retail holiday marketing.

1. Use the Social Media Properly.

Social media is one sector that is gradually transforming a lot of business globally. A majority of internet users today spend the better part of the surfing experience on popular social media platforms like Facebook, Twitter, Instagram, and Youtube. It’s therefore upon you as an entrepreneur to use all the available options to tap into the potential vested therein. Luckily, you do not have to be a social media expert for you to implement the various social media marketing techniques, you only need to utilize the available marketing tools to your advantage. Apart from that, you will need to creative and innovative to make sure that you not only gain followers but you also retain them. Luckily, there is a wide range of options that you can utilize for you to gain as many followers as possible and also to make sure that your post attracts massive reactions.

2. Give Promotions.

With this ever-growing competition, it’s upon the business owner to ensure that they use any legal means to lure as many customers to buy their retail goods and services. Providing promotions is one of the best and irresistible way to win more customers from your worthy competitors. One of the common ways to go about these is by donating some additional products once a customer buys a particular commodity. Another technique that you may come in handy in winning more customers during you 2017 retail holiday marketing includes giving bonuses and gifts depending on the amount of money a customer spends on your goods and services.

3. Create Holiday- Specific Content.

One of the many things that a serious entrepreneur has today for them to remain relevant in the market is changing with the changing dynamics to accommodate the current trends. The same applies to this 2017 retail holiday marketing, you need to change the content on your website to embrace the holiday spirit. You may, therefore, need to add some holiday-related videos, photos, offers, themes, decorations just to name a few. Let your customer feel that holiday mode immediately they get to your site.

4. Video Marketing.

The use of video to market is one of the 2017 trends in retail marketing. This can partly be attributed to social media and partly to the rapidly growing technology that has made it possible to have quality tools that you use to create and edit a quality video. Video marketing is particularly preferred today for two main reasons, one it allows the market to use three aspects of marketing at once( audio, pictures, and writing) and secondly it’s the best for products and services that may need some illustrations/description.

5. Holiday Landing Page.

As earlier mentioned, when a customer gets to your website, make sure that they not only see but also feel the holiday. Make sure that the first impression that they get is that we are in holiday mode and that they need to take advantage of those available offers before the holiday over. Make sure that they gifts or bonuses you offer are all intended to make the holiday more lively and awesome for your esteem customers. The writing, the photos, videos and the theme on that landing page should all be holiday mode. Remember that these holidays come once in a while, make sure that both you and your customer enjoy when it lasts!

The Search Engine Strategies That You Need To Use For Maximum Traffic

When you have created your website, you need it to visible and rank among the top so that you can be able to breach by many people. The search engines take you through the process, and you have to get the most of out of the search engines, but you need to speak their language because they do not understand how pretty your website is built or how much pain you went through to build it.

Use the appropriate keywords

One of the appropriate SEO optimization strategies to employ is the use of the relevant keywords. You have to spread them well in your text naturally including their synonyms to make sure you deliver your message. A good example would be a website about the blinds where the keywords would be such words as window dressings, plantation blinds, roller blinds, Venetian blinds, and window coverings. You also need to use some of the keywords in your article title and to balance, but you should be keen not to overdo it to avoid spammy article.

Create concise and shareable content

For all successful websites, they know that the content they use is the king, even professional web developers would tell you the same, SEO service providers will also advise you the same thing. It is one the one thing that you have to keep in your mind before adding or removing any content in your website. People who browse come to the internet for the content they need, if they happen to visit your website and find nothing related to what they want, they will leave your website for another source. It is, therefore, necessary to have your website with relevant content as the users will be happy to visit your website and even share with their friends thus increasing your ranks. If you are not able to achieve this on your own, you should hire the services of an SEO optimization firm who can lay out a good content on what you provide.

The of Use image descriptions

Images play an important role in improving you’re the experience of your visitors to your website. The images improve the appearance of your website as many users specifically search for images. If you have images with informative and succinct descriptions, then this will help you a lot in improving your traffic. Google also uses this to identify what your website is all about and using the appropriate keywords; the search engine giant uses the images you have used to determine how good your website is.

linking your web pages

The user experience is vital to the search engines, and they determine this by looking at your website navigation. You need to use 3-4 internal links on every page of your site and make sure they carefully and naturally incorporated. Avoid placing many links at the footer as Google may penalize you for this. Ensure that the anchor text is relevant to your topic. A good example of an anchor text for a website about engine maintenance would find out more about engine maintenance but avoid words such as click here and avoid using irrelevant anchor text to try tricking users or Google as by the end you will be identified and lose visitors to your website.

Everything You Need To Know About The 3 Levels of IT Support System

Is an IT expert still in need in today’s working environment? This is a question that most companies are not able to apprehend. An IT expert plays a very important role in the business market. You may already be aware that IT is a very broad subject and there’s a lot of different technologies, and tools that requires different IT experts to work on. So, before you decide on which expert is best suited for you, here is what you need to know about the 3 levels of IT support system.

Level 1 IT Support

This is an ideal option for a steady-state business. The main role of this expert is to ensure that any issue outlined by the customer is dealt with accordingly. They handle and document all the incoming requests and the incident coming from the customer. They own the ticket throughout its life-cycle and they try to capture all the relevant information as possible to provide the best solution to the customer. Our team at TNSC IT support, will answer all incoming phone calls and handle them in accordance with client specific call scripts. Their next step is to analyse the issue or the request and assign them to the relevant functional team as for the assignment matrix.

Troubleshooting the application problem is necessary as per available process. Therefore, we learn the implement and document new technologies, tools, processes and policies to provide the best support to the customer. A proper level 1 IT support needs to be very patient to listen to the customer. They are very open-minded to learn. They are the first point of contact for the customer.

Level 2 IT Support

The daily job of a level 2 IT expert is to provide technical desktop support to their end users of their clients. Additionally, to the support they provide to the end users by phone chat or email, they also have extra tasks such as helping and training the services agents to improve their skills and knowledge, updating the knowledge base, coordinating and sharing with other domains such as the network or data centre team. In TNSC IT support, we work in transition projects and we can even travel for project work on site. They provide IT support to ensure that everything runs smoothly. When looking for this provider, it’s important to ask them some few questions

-How often do operations get disrupted because of IT issues?

-How qualified the staff is?

-How the IT firm is helping their organization in ensuring they are in-line with the latest technology trends?

It Support Level 3.

This is where business results come to place. The roles of a level 3 IT expert is to ensure that your systems are good and functional. He/she will take a proactive approach to the customer’s support. Apart from that, they will also take into account how the latest technology can be able to measurable enhance the success of your organization/business. There’s only few IT firms that offers this level, since most companies are only after level 1 and level 2 IT support experts. This doesn’t mean you shouldn’t hire them as they also play a major role in your company.


Choosing an IT expert can be a daunting task to many, but this simple breakdown will help you to narrow down your focus, and be able to settle on the right option for you and your company.

Improve Your Brand with these 5 Digital Marketing Ideas

The number of business owners using digital marketing to advertise and sell their brands is increasing by the day. And, while there are many trends available for use, you need to choose your digital marketing avenues carefully depending on your goals and objectives to achieve the best results. Here are five digital marketing ideas you could use to improve your brand.

1. Consider Ephemeral Content.
This refers to content that appears for a given period after which it disappears. A lot of people (who could be potential customers) are using this feature on Snapchat and Instagram Stories. Many business owners will not welcome this idea, but you are looking to sell your brand, and you should take it right to where your clients are.

Among the advantages of using ephemeral content is that suitable for spontaneous, casual, small content which means you need not spend a lot of time in the designing, filming and editing content that will end appearing too formal and overly edited. While on it, you should relay the human qualities of your brands.

In case you have a brand that is new to ephemeral posts, consider beginning with some behind-the scenes videos or gifs, snippets from events, and brand announcement teasers.

2. Invest in Live Streaming.
Some social media networks have launched the live streaming feature. In 2016, Facebook launched theirs, Facebook Live, which allows marketers and their brands to interact with online users in real time. Twitter also upped their game by providing their users the ability to stream live, directly from the Twitter App without necessarily using Periscope. These two social networks have made live streaming easier and faster.

Here are some realistic content ideas you can use for your brand in case you are new to live streaming;
• Use how-tos to teach the users the possible ways to use your products or maximize the utilization of the particular products.• Broadcast events your brand is taking part in or hosting so that it is accessible to anyone.• Invite brand experts and host a question and answer session. Sourcing questions from the audience will enhance engagement.• Demonstrate to the users new skills relevant to your brand.• Taking users behind the scenes at exclusive events will offer them a glimpse of what is usually not seen by them.

3. Use personalization and content innovation.
Investing in content marketing is very important as you probably already know. This year, content marketing is going to be even more important. However, the most important thing to know is that many more marketers are creating fascinating and competitive new content. Therefore, the market is getting a lot more crowded, and it requires you to up your game for you to stand out.
Content innovation is one to stand out. It goes beyond maintaining an active blog. You need to create exciting and fresh content. Creating experiences and messages tailored to specific audiences and individuals will result in greater appeal and resonance.

4. Snapchat advertising.
Do you want to broaden you ad buys across various platforms? The two big advertising innovations rolled out by Snapchat in 2016 are worth trying. However, Snapchat ads are not for every brand. They skew younger than most other social platforms. Besides, they are best for some worth playful content. While this is the case, there are great advertising opportunities for brands fitting the bill.

5. Influencer marketing can help.
Data from eMarketer show that the popularity of influencer marketing is rising by the day. In 2016 alone, brands spent around $570 million doing influencer marketing on Instagram alone. How about you start considering influencer marketing as a means of getting that word of mouth online. This is the case, because, influencers are not actual friends with whoever following them online, but they have the same or nearly the same influence as real friends would.
Influencers are trusted trendsetters and thought leaders. Their followers usually respect their recommendations as they look up to them. Therefore, partnering with an influencer good at their job can be an excellent way to improve your brand.

4 tips how on to use social media in insurance company

When it comes to target marketing, paid social media advertising offers managers with a unique level of expertise that most conventional media channels cannot. In fact, this type of marketing tool is ideal for niche insurers who would like to target a specific clientele. This is because social media platforms like Twitter, Facebook, SnapChat, Instagram, and LinkedIn can all provide crucial data such as likes, gender information, location, and age that can be used for target marketing.

4 essential tips to get your insurance company going using social media advertising

Identify who your customers
Regardless of which kind of insurer you are, it is essential that you learn or understand who your customer really is and where they are. For instance, if you are trying to capture a wide market segment consisting of largely young people, then it is more than likely that social media channels like Facebook and Instagram would yield the best results for your business. In case you are hoping for an older demographic, then such channels may not be as effective.

The most ideal way for getting to know who your customers are is to go through the data gained from tools such as Google analytics, third party research reports, and social media algorithms.

Have a goal
When drafting your social media advertising strategy, it is important that you be clear about what you are requesting potential customers to do. This could be in terms of clicks on your website to filling out forms for insurance purposes. Regardless of what your request is, the main objective is to pin down what the goal of your social media advertising campaign is. Also, remember to put in place a proper and relevant call to action.

Alternate your ads
Just like with radio and TV, people often find it irritating when they keep on seeing the same ads over and over again on all of their social media channels. As a result, it is always wise that you try to rotate them as much as you can. This can even be achieved by simply implementing a bit of creativity and unique messaging so that your posts do not go stale. Remember, if your customers get bored, they may end up dismissing all of your posts regardless of how important they may be.


Take note of your goals and expected outcomes
ROI is quite critical when it comes to the data oriented world. Therefore, it is important for you to be able to measure your goals and expected outcomes. The good thing is that most of the social media platforms come equipped with tools that can assist you with keeping track of your goals. For those that don’t offer these kinds of features, make sure you know what data can actually be measured so that you can commit to achieving your goals.

Despite the fact that social media advertising is one of the newest steps in the marketing evolution process, it still works within the confines or principles of basic marketing strategies. This means that your audience still has to be at the right location, at the right time, and you have to offer the right price in order for it to work.

How a bank will employ the developer in the future

In case you’re applying for graduate innovation work at investment bank now, you’ve likely been made a request fordoing a coding test interview. Assuming this is the case, you’ve likely been coordinated to HackerRank. Established four years back by Indian engineers at Amazon and IBM, it’s turning into a major brute on the bank enlisting circuit.

There’s been an immense surge of enthusiasm from financial services customers, says Vivek Ravisankar, HackerRanks co-founder and CEO. It started getting in 2015 and has gathered gathering pace. Money related administrations are currently our greatest customer segment, on a standard with innovation and web organizations in the Bay zone.

HackerRank isn’t the main coding site competing for money related administrations custom. Be that as it may, HackerRanks customer list is a declaration to its prominence in money related administrations. Bank of America, BNY Mellon, Bloomberg, Morgan Stanley, Goldman Sachs and Deutsche Bank are joined. At Goldman Sachs, the advancement graduate enlistment process has created with the objective that applicants segue reliably from a HackerRank coding test to a Hirevue modernized meet and simply get the chance to see a veritable individual if they motivate in both.

What would applicants be able to anticipate from banks HackerRank challenges? Goldman’s inquiries for the 2016 graduate enlisting round were supposedly basic, including string control and dynamic programming (taking care of a mind boggling issue by separating it into an accumulation of easier sub-issues). Ravisankar concurs that West Coast innovation firms posture, further, algorithmic difficulties than banks, yet says banks are advancing toward certifiable issues. A half year back, you may have been made a request to devise a calculation that could sort an arrangement of 100 numbers in the climbing request. Presently will probably be made a request to distinguish and disconnect tricky exchanges.

You can endeavour banks HackerRank challenges without training, however, you don’t need to. 30% of individuals sharing of organization particular challenges of coding on the site as of now have a place with its group of 2.5m engineers. This people group contends to comprehend non-specific difficulties, to accomplish identifications and win the place on HackerRanks pioneer sheets. HackerRank is a place for anybody to go along and unravel challenges for the sake of entertainment, says Ravishankar. You can be unknown, or you can act naturally. Were a place for individuals to learn and enhance their coding aptitudes.
Ravisankar says the group is HackerRanks greatest quality. In the future, he thinks banks will filter out coders more experienced there: The people group is the place organizations can distinguish individuals who’ve had their abilities approved. On the off chance that a customer makes a request to interface with you, you’ll have the capacity to transfer your profile. As the site advances, Ravisankar says fund firms are as of now captivating it for something beyond their lesser innovation contracting. Nor do HackerRanks goals stop with build distinguishing proof. The organization needs to possess the entire employing process. Two years back, it propelled an advanced talking stage, CodePair, which can possibly render up close and personal specialized meetings outdated. The blend of an internet coding problem and web based coding meeting gives banks a vastly improved flag about the best individuals to contract. HackerRank may turn into the business standard.

Furthermore, on the off chance that you don’t pass the test? Are your fantasies of joining the Morgan Stanley broken at the primary obstacle? Organizations have diverse necessities, says Ravisankar. In any case, most will give you a chance to retake following a half year.

Tips for Keeping off Malicious Attacks from Apps Such as Cloak and Dagger

In case Cloak and Dagger fell into the wrong hands, it can be used to launch massive attacks before any publisher, such as Google, shuts it down. If that happened, the potential damage from the attack would be a clear indication of how lethal those corrupted and vicious bogus applications can be.


Precaution against Malware Loaded Apps 

In the past, such apps that were loaded with malware were only limited to unofficial sites and portals, which were only frequented by web surfers who have removed the safety restrictions of their devices by cracking them with the aim of accessing additional functions. Other users who could use such sources are those who live in a certain region where the access to the apps have not yet been launched or will be launched. The latter case was very common summer smash last year with Pokémon Go.

As a precautionary measure against such malicious attacks, developers and publishers are strict with their users about keeping their devices within the proper security settings. They are also strict about users sticking with trusted and approved app stores.

However, in recent years, these precautions seem to be failing and the walled garden seems to be crumbling. It started with Cloak and Dagger that could be used to exploit apps creating tension among users. The worst news is the fact it is not the only case and since then, there had been several other cracks appearing for some time now. A good example is the malware YiSpecter that was discovered in 2015 and had been hiding in Apple App Store in Taiwan and China for over 10 months.


How Malicious Apps Corrupted the Trusted Ones

• Hijacking a Brand

For a malicious app to crack through the walled garden, it is only a portion of the victory for the attacker, as he needs to get victims to download them. The criminals need to package the payload in a generic mobile game or fitness in order to trap people. To do this, they hijack a well-known brand and hence able to hit as many victims as possible. Once again, Pokémon Go is a suitable example where several apps claimed to offer guides for the malware harboring malware.

• Republishing a Fully Functional App

Criminals also corrupt apps by republishing most popular apps by releasing corrupted version. Additionally, although this method is time-consuming, it is even more dangerous than the first one. In this case, the attacker breaks into an apps security system and accesses its binary code. The most vulnerable are the mobile apps that get out of the developer’s hands the moment they are published. This makes it easy for attackers to take them into a sandbox mode, hit them with several attacks until they manage to crack their security system.

According to a research done by Arxans, it was revealed that most apps lack binary protection and this includes most of the top financial mobile apps. Once the criminal accesses the binary code, he can change the way it works. Then he can remove security codes and restrictions. Finally, he can load it with malware that targets the device or other installed apps.

At this point, the attacker has the capability of developing a clone app that hides the malware code. Then, he republishes the app and if the malicious code is as sneaky as Cloak and Dagger, then it can easily appear on authorized app stores. Republishing apps can also be done on OS portals as it happened in May where HandBrake, an open source video app was hit by a copy hiding malware. Panic, an app developer also suffered attacks on several of its apps.


Security Precautions 

The only way to take control of app security is if developers could take note of malicious apps developers in addition to accepting that they can no longer rely entirely on walled garden app stores to protect their clients from attacks. They should take a step further and develop measures to protect their code.

A good mobile app Agency London would suggest deploying the binary code with code obfuscation technique in conjunction with debugger detection measures. Obfuscation surprises the attackers who manage to break the app with a jumble nonsensical code making it hard for him to identify the encryption keys or any other important data that will help in remaking the app.

Meanwhile, debugger detection will detect when the app has been opened in sandbox environment other than a real device. If the app further contains security checksum, it will refuse to open and even alert the developer about the possibility of tampering.

Taking such responsibility on the security of their apps is the only sure way to assure users of protection from attacks. Although this does not stop attackers from creating harmful apps that try to work around the stringent security measures by the app stores, it can create a hard time for them to deploy successful attacks.

Evaluating Your Business Marketing Strategy

Are you among the small businesses and professionals who find that they just do not achieve the intended goals or they cannot complete their marketing plans? Marketing plans can fall short for some reasons. One common reason for this failure is the business marketing strategy and not the action plans.

There are five measures of a business marketing strategy that must be present if your marketing plan and your tactics are to succeed.

1. Shared goals with business strategy. It is necessary that you align your business marketing strategy with your business strategy. The marketing strategy needs to emanate from the business strategy. For example, if your plan is to grow your legal practice by promoting a focus on estate planning, it does not make lots of sense to advertise a focus on legal defense for juvenile delinquents.

2. Respect the budget. The budget sets the limits for your business marketing strategy. No matter what audience you require to reach or what product or service you are marketing, budgets define reality. You must keep things in perspective within those limits if you expect to meet your marketing objectives.

3. Comprehensive. Your business marketing strategy should outline all of your marketing goals, as well as the tactics you will use to accomplish them. It needs to encompass all of your marketing activities – traditional, internet, mobile, the point of sale, etc. But it also needs to allow just enough flexibility to permit you to make some changes to take advantage of an unanticipated opportunity with a very high chance of success.

4. A sense of perspective. It is unlikely that you will be marketing a single product or service to a single, specific audience. A successful business marketing strategy will keep all tactics and campaigns in perspective to maintain a focus on marketing objectives.

5. Audience Determined. A good business marketing strategy reflects the importance research into the desires, requirements and preferences of your target market. It will, then, use the tactics most likely to reach that audience where they can be found. It will show your understanding of the message they need to hear and the communication medium they prefer.

If your business marketing strategy can pass these five tests, you will be well on your way to crafting a winning marketing strategy that will achieve your goals and grow your business in the strategic direction you want the business to go. By employing Google Analytics you will have a good awareness of who your audience are, what they are finding for, and how they get you. This will also help you in getting imagery and product that your audience enjoys which will result your marketing strategy to success.

How to increase marketing with PR

Digital marketing is increasing by the second, with the constant communications techniques that social media platforms use. Keeping up to date with the latest technology can be time-consuming; it’s knowing where to go and what to do. Most sites I have found will just put you in a merry go round or try to enhance their own reputations; not what you want if you are looking to increase your own profits.

Every way you look at it, you are pretty much going round and round in circles and it’s not just wasting your precious time but also your money. Most businesses I know work to a strict budget.

After researching all the known possibilities of reaching out to the world, and exhausting your fingers by typing in your details over and over again, sit back and take time out. Remove the possibility of any stress-related trauma.

You need to be engaging with the public on a regular basis and you need to be in the right place at the right time to attract the right contacts. With the ability to do this via the World Wide Web, it’s knowing who to initially turn to. Help is out there after all that traipsing around, go direct and straight to the point with a marketing strategy that is second to none and allow the public to come to you.

Public relations is vast and varied so you need assistance from a company that specialise in the field, working for you and helping you achieve your goals. Professional public relations is the name of the game and companies like PR Agency Hampshire know it all too well, dedicating their time to research the web. These companies understand that having the contacts that you need and being in the right place at the right time also goes a long way in boosting your digital marketing campaigns. They will manage your press releases and your social media accounts, worry free. Let the good times roll as your profits gain upward momentum. They head for your targeted niche exact and with precision and their goal is to grab the audience.

Public relations marketing is a phone call or email away and it all boils down to coming up with an advertising package that suits your needs. From posting your tweets to press releases to working on your reputation; there is always an actual assistance that you can rely on. The public become aware of you every so often and your business is to give them a nudge as you announce your next product or service. Therefore, engage nicely with the digital world. Start planning your strategy today with a company that suits you best.


3 Quick SEO Tips

1. Register for Google Search Console and Google Analytics and add the required code to your site

Even though you fail to comprehend it immediately, there are a couple of free tools which will allow you to measure the performance. You will not be able to improve something which you are actually not measuring and all these tools are going to measure things like the keywords driving traffic, the content whose performance is the best, the volume of traffic visiting your site, the links from any other site which are actually pointing back to your site and also any broken pages or links.

2. Start local

The majority of the searches in the small and micro business world consist of local modifiers like your own metropolis or country, for example, plumbers in Croydon. Featuring on the business directories is definitely an easy solution to start building some gravitas towards your site.

Apart from creating citations of your business name and also confirming your address as well as other details, it will also point a link back to your site. Let your details be finalized and utilize the very some info as a template for all the directories because it is vital to ensure that your details are kept consistent.

3. Concentrate on the basics and also design every single META title plus description for every key page on your site

Google can consider the descriptor as well as the title tag below the search result as a ranking factor and this can influence your ranks for a specific keyword. It is imperative for the title to include the brand name as well as the keyword, and also try to be as innovative as feasible with the character limitation which you have available.

It is vital to include the key information as well as your value proposition in the META description, for instance, free quotation and so on. Do not forget that you are actually making an attempt to win a bigger share of the clicks as compared to the other sites which are also competing for the identical keyword. Therefore, USPs and details are going to be the key.