It is a quite long process to create your own website. For that, you have to find the right web hosting service, select the suitable web design, generate quality contents and also drive some dedicated traffic to the website. You can do all these things by yourself or also call for a professional helping hand. But make sure to educate yourself about the details of creating website so that everything goes perfect. The most important aspect is Search Engine Optimization (SEO) for your website as this determines the popularity of your website in search engine visibility. This helps to affect the flow of traffic for the site. So, there are a lot of things that you need to keep in mind while you are creating your own website.
There are some of the latest trends in web hosting and SEO which can affect your visibility in the search engine results. Let us get into the details about these trends, how are they affecting the search engine results and also what you have to do for this. So, the latest trends are –
This is the most important thing nowadays. In 2015, there has been a change in the optimization of your website. This is because of the UK Web Hosting Reviews which revealed that more than 1.2 billion users access internet via their Smartphones. So, in order to get adapted to this new statistic, Mobilegeddon update was announced by Google. In this update, it becomes obligatory for all the website owners to optimize their websites for mobile and tablet devices. If they don’t then they will be penalized. So, in 2016 it is more crucial for websites to be 100% mobile optimized. There are many reputed web hosting services like GoDaddy and Wix that offer responsive templates for tablets and mobile devices as one of the built-in features for both premium users and free users.
Have you ever seen a single good-quality website or even blog these days which doesn’t contain any image or video? Every single website or blog has it because media gets high priority. There is a strong reason behind this. With the beginning of the highly visually appealing contents all over the messaging services, social media and websites like Periscope and Vine, users appear to be more biased towards these contents. No doubt that outstanding photography, vibrant photos, illustrations and videos have gained a huge popularity. Though written contents are the heart of each and every website, but still visual contents seem to overtake the content part in terms of the popularity and user-friendliness. So, if you are creating a website of your own, then you have to consider enriching it with a lot of visual contents at this time beside generating rich and high-quality contents for the audiences.
These are gaining more popularity than the traditional journalism. Despite the warnings from reporters and journalists, it seems that people are more interested using their social media account to remain updated with the current and greatest news (national and international) than the traditional newspapers like The Telegraph or New York Times. The reason is very obvious. Almost everyone who knows how to use internet has their own account on Twitter or Facebook. So, accessing to the latest news has become quite easier because of the latest improvement in these social media platforms. All the latest news pieces appear on the social media platform far before they actually appear on the traditional news sites. Thus, many reputed online news sources are taking actions to make sure that the new contents can be shared easily through their platforms just like Twitter or Facebook. So, it has a clear effect on the popular search engines as they compete with themselves to rank higher than other.
Now, these virtual assistance are changing the way people search. First was Siri by Apple and then Google Voice Search and now Microsoft has come up with the best digital assistance with Cortana. This way everyone is competing with one and another and trying to stay head-to-head in this race. Cortana is an exclusive feature which has been added to devices having Windows 8.1 and Windows 10. All these have brought a huge change to search engine. Nowadays more people are now using these virtual assistances to search anything on web than using the traditional typing one. That means there is a change of focus from typed keywords to spoken keywords in Search Engine Optimization. So, these days voice search has undoubtedly become one of the most inevitable features in any websites. And of course the ones who are making a good use of this latest trend will stay ahead in the competition. For instance: WordPress is one of the best choices for hosting service and it offers a lot of plug-ins as well as add-ons that help to integrate this voice search feature to your self-hosted webpage.
Popularity of Apps
Nowadays Apps are overtaking websites quite steadily in term of the popularity as well as accessibility. It was predicted easily by seeing the huge popularity and number of applications (both online and offline) constantly rising every day. So, the popular search engines are also taking essential measures to make sure that the apps are also prioritized and indexed just like the websites. So, the websites are also launching their own app version in order to distribute their podcasts, feeds and other downloadable items via their iOS or Android devices. Already a lot of popular new sources like New York Times and The Economists have launched their mobile app version beside the mobile-friendly websites. This clearly shows that apps have really become a vital part for search engine visibility in this growing competition.
Just like the work of web designing is handed over to the professionals most of the time, the work of search engine optimization can also be handed over to the professional SEO experts and firms. This way the entrepreneurs can focus on the growth of their business rather than the website. There are many popular SEO firms like Boostability, Digital Current and RankCrew. However, whether you want to hand over this work to an external firm or want to do yourself, you have to keep yourself updated with the latest trends of the SEO. It will surely help you to create the best and most compatible website for the 2016 user base.